Your plan for growth in 2017

Current State We all know that customer landscape is changing quickly. Over 90% of customers have higher expectations than they did last year and 64% of consumers switch some service providers every year (source: Accenture research). Customers aren’t your only problem. Your costs are rising …

Do you know where your CX data is?

One of the biggest challenges CX practitioners face is uncovering actionable data that will help improve the customer experience.  Often company structure and culture play a big role in determining how hard/easy it is to dig out the data.  In this article I’ll help you …

CX Lessons Learned in 2016

As 2016 rapidly draws to a close, Customer Experience continues to be a “hot topic” on everyone’s agenda, but companies are having trouble making progress. The primary disconnects are how Customer Experience professionals present and communicate Customer Experience to the C Suite. Customer Experience is …

Give yourself the gift of learning…

“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.” Wise words by Brian Herbert. At SuiteCX we believe in ongoing and continuous learning to better ourselves and our partners as we strive together …

A Job or a Journey? Mapping the Employee Experience

Like every aspect of our lives, the world of work is going through massive change and transformation. The one company career model of the past has been replaced with a much more fluid, transitory world where moving from job to job and employer to employer …

I’m grateful for flexibility…

They say gratitude makes you healthier, so I’m taking a moment to focus on something that I’m grateful for, and for which SuiteCX customers are grateful – flexibility.  No, not the arms and legs kind of flexibility.  That ship sailed many years ago.  I’m talking …

SuiteCX Isn’t Afraid of a Few Thousand Touch Points

This Halloween, don’t let gobs of customer touch points scare you.  SuiteCX is the best solution for organizations with large volumes of customer interaction points. With a database designed to handle thousands of interactions with an intuitive, spreadsheet-like interface, and maps that render quickly in …

ScaryCX – The scariest CX project I ever saw…

As Halloween approaches, I can’t help but reflect on some of the scary things I’ve encountered in my career as a marketing professional. Perhaps the most terrifying occurred in my role as VP of Marketing for an online printer. We’d been digging into our key …

How can NPS be used to Inform Marketing?

By measuring and tracking NPS data organizations can understand the drivers of the business and begin to utilize the data to inform and drive marketing. In this white paper we investigate how you can integrate NPS with data strategy to inform data-driven marketing and drive …

Is this the end of targeted customer marketing?

There has been a bit of a revolution going on in Marketing. Sparked by the remarkable success of a book by Byron Sharp: How Brands Grow. Sharp discusses a series of Marketing Laws in an attempt to impose science (or at least empiricism) on marketing. He …