Companies use journey maps for both tactical and strategic purposes. But they struggle to get the best results when they don’t have the right insights, skills, and tools. Consultancies, agencies, user experience specialists, and software providers rush onto the scene with services and tools that help companies get the most out of their journey mapping efforts. But there is no one-size-fits-all. This report explores the key factors that customer experience professionals must consider when looking to take journey mapping to the next level.