We are pleased to announce an integration between SuiteCX®, a leading customer process and journey mapping platform, and Kitewheel, a leading cloud-based customer journey hub. Customers of both SuiteCX and Kitewheel can now integrate their data to greatly enhance their CX analysis, planning, and execution capabilities.
The SuiteCX integration with Kitewheel is a marriage of one-to-one marketing technologies and strategic planning technologies. A direct data link between Kitewheel and SuiteCX enhances the journey visualization and customer experience planning capabilities for practitioners. In addition, Kitewheel provides a real-time execution capability for the journey planned in SuiteCX, bringing to life the planning work to help marketers and customer service teams actually deliver the improved customer experiences that have been designed.
Kitewheel enables marketing and CX departments to practice at the one-to-one level, often for the first time. Each customer has an individualized journey in Kitewheel based on the personas and segments in SuiteCX. By capturing persona data and matching it to the known information about a customer, Kitewheel can also roll-up and return one-to-one information back to SuiteCX, providing practitioners live journey feedback to visually analyze and craft a more perfect and profitable customer experience. All such optimizations can be exported back to Kitewheel in a continuous process improvement loop that benefits both the customer and the company.
“It’s no secret that a strong customer experience is one of the biggest competitive differentiators out there. The problem is that many CX practitioners lack the tools required to connect the many disparate digital and physical channels that modern consumers interact with before making a purchase decision,” said Mark Smith, President of Kitewheel. “We’re excited to be working with SuiteCX to drive customer journeys and experiences that provide true personalization and real-time flexibility.”
Both SuiteCX and Kitewheel have multiple programs to serve businesses. We can teach businesses how to use our market-leading tools to help achieve their goals, work with them as they learn, and provide a full service if needed. Our service programs help ensure success for critical CX and marketing programs, helping CX practitioners and marketers positively impact their top and bottom line.
SuiteCX® allows users to make fact-based decisions and process improvements that are grounded in the customer experience. Customer-centric diagnostics, touch inventories, experience maps, data-driven persona, customer storytelling and precision marketing are all components of this groundbreaking software. SuiteCX maps and manages the customer experience visually.
Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touch points for brands and their agencies. Kitewheel’s innovative Customer Journey Hub visually unifies disparate systems, touch points and technologies to provide seamless customer experiences that drive real-time revenue as well as long term loyalty.
Kitewheel has more than 30 of the world’s leading marketing agencies as active partners, including the top six agency groups Omnicom, IPG, WPP, Publicis, Dentsu and Havas, and was named a Gartner Cool Vendor in 2014 and a Visionary in the 2017 Gartner Magic Quadrant for Digital Marketing Hubs. Kitewheel serves its global partner and client base from offices in Boston, New York City and London. For more information, please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.
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